A group of 48 students studying Business Studies and i-Media visited the world-famous Cadbury’s factory in Birmingham. The visit gave students the chance to learn about Cadbury’s advertising campaigns and the methods and rationale behind them. As part of the tour, students witnessed first-hand how popular products like Dairy Milk and Creme Eggs are actually made, as well as having the chance to sample these chocolate delights.
We also learned about how the company was founded and were given an historical view of why the business is so successful today. The day ended with a visit to the largest Cadbury shop in the world, which gave everyone a chance to stock up on their favourite chocolate.